There was a time when a glittery, gold star sticker was all the praise you needed for doing your homework or making your bed. There was something about that tiny spot of color that made going that extra mile worth it and that mentality holds true today — with a twist. These days, the prize is a virtual sticker or badge that shows your social media buddies that you’ve done something special.
Online communities such as FourSquare, GetGlue and CBS.com all offer virtual sticker incentives for performing a series of actions on the site. They have no monetary value and yet people will go out of their way to earn them. Why?