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In Hopes of Becoming Like Facebook, MySpace Apps Also Leak Data

posted on October 25, 2010

Ask MySpace what he wants to be when he grows up and he’ll tell you flat out – “Facebook.” It’s a typical case of big brother worship and we shouldn’t laugh about it but it’s funny, you know. When the little one tries to dress and sound like his successful big brother. Clomping around in shoes that are too big, hoping his friends will come over and hang with you if you make it easy for them to connect.

But sometimes, idol worship can get you in over your head. Like this week, when The Wall Street Journal caught MySpace leaking user data through apps. Who does that sound like, huh? Who got caught by The Wall Street Journal just a few weeks ago doing the same thing? Facebook.

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Google Accounts for As Much as 12% of ALL Internet Traffic!

posted on October 25, 2010

It’s not a surprise that Google is big.

Perhaps the surprise is that the search giant shows no signs of slowing in its growth. Indeed, according to estimates, Google’s share of all internet traffic is anywhere from a modest 6.4% to an estimated high of 12%!

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Google Draws Ire of British Over Gross Invasion of Privacy

posted on October 25, 2010

It appears that if you are looking for real job security in today’s market you would want to be part of the Google legal team. Not only does everyone and their brother want to hit them up stateside in hopes of hitting a Legal Lotto payday but all around the world even governments are anxious to get a piece of the search giant’s cash.

The latest to chime in? The British who are none too happy about Google’s Street View shenanigans. For Google, Street View appears to be the business equivalent of an STD since ongoing legal issues will apparently be the gift that keeps on giving.

The Independent reports

Google faces being the first company to incur heavy fines under British privacy laws, after admitting downloading private emails and passwords.

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Mobile Ad Spend Predictions for 2010? From $242M to $6.1B!

posted on October 25, 2010

And you wonder why we poke fun at research from time to time.

If you are a marketer trying to decide whether the mobile ad market will be the place to be in the future (or even today) you have a virtual smorgasbord of numbers to back your claims to move or not move.

Thanks to eMarketer for aggregating these ‘predictions’. Note that these ‘research efforts’ can’t even agree on the same starting point for how much mobile ad spend was (as in already occurred and paid for) in 2008.

What do you take from this kind of disparity? What is your opinion on how big this market can be? It looks like your guess is as good as the next research firm’s.

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Could AOL’s Project Devil Be the Future of Display Advertising?

posted on October 24, 2010

When it comes to advertising, AOL says bigger is better. They also say cleaner, more engaging and more focused is better, too and that’s why they created Project Devil.

Project Devil is a new form of display advertising that relies on online-magazine style content in order to promote a product. The ad is designed to occupy the entire right sidebar of a webpage, with every inch devoted to only one sponsor.

JCPenney’s devil ad has a slideshow of winter fashions, over a fashion video and below that is a widget showing their Facebook fan page feed. Olay features an ad with roll-over information and Lexus offers downloadable high-def images of their featured cars.

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Google, Maps and History

posted on October 24, 2010

I think we are all in agreement that Google has a lot of really good points and equal amounts of bad ones, right? I chalk it up to no one is perfect especially when you are cutting a new path.

Well, I would like to take the time to congratulate Google on using their technology for something more than just marketing and making a buck (although they may make money from this but how is beyond me). A post from the Google LatLong blog this past week tells how they are using maps to bring to life the reality, the horror and the important history of World War II.

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Cup of Joe: Open Source Is A Win For Big Corporations And A Fail For Entrepreneurs

posted on October 23, 2010

Android LogoWell I have some big news to share with you today. This week I ventured in to the 21st-century and purchased my first smart phone. I ended up going with Motorola’s DroidX. There are a lot of reasons why I decided to go with DroidX. But one of the reasons was a post by well-known venture capitalist Fred Wilson. Fred outlines the major market advantage that Andriod has over the iPhone.

Wilson illustrates that Android apps have a much larger market because Google’s open source software allows for wider integration with a more diverse array of devices and companies. Whereas the iPhone market is tightly controlled around only one manufacturer and service provider (at the moment). Because of this, companies looking to expand into the mobile app market should consider the Android platform as a more stable and larger market.