You know how we feel about research here at Marketing Pilgrim. If you don’t have your ‘grain of salt’ hat on when you read most surveys and reports you could be led down a path that isn’t what you thought it might be.
The latest version of this is a report from Nielsen (as reported by MediaPost in an article titled “More Confidence, More Advertising) about increased ad spending trends. Here is the chart that was of most interest to me. Needless to say, when I saw it I had a few questions.
First, take a look at the sectors that have increased their ad spend the most. Automotive and things connected to automotive. Where is that ‘confidence’ coming from? Well, read some of the details behind the numbers and you may be able to guess.