Google Chops 7 Ad Agents in China

Google and China are more like oil and water. The Google magic touch seems to be impotent in the world’s largest and fastest growing market. In fact, it’s one of the few (if not only) major market where Google faces numbers that it is usually handing out to its competitors since Chinese engine Baidu has a 70% share of the search business in the world’s largest country by population.

So what does Google do to combat this? It axes arrangements with seven large ad resellers that represent an estimated 40% of Google China’s revenue (about $226 million).

Reuters reports

Google Inc said on Tuesday its termination of contracts with seven large Chinese advertising resellers goes into effect on Oct 27, a development analysts say benefits China’s leading search engine Baidu.

It’s Apple’s Year (And Future) of Mobile

Yesterday was Apple’s 4th quarter analyst call. Steve Jobs showed up and trashed RIM and took shots at Google-droid. Margins have slimmed. Just another day for ol’ Steve. All in all, pretty interesting.

More interesting is this look at the fact that nearly 60% of Apple’s current sales are from products that are mobile AND didn’t exist just three short years ago. OK, it’s official, it IS the year of mobile. Thanks to asymco and Fortune.

Bing Foots the Bill for Interactive Book Campaign

People love a good treasure hunt, and that’s what Bing is banking on with its interactive marketing campaign for Jay-Z “Decoded.”

The complex ad campaign involves book pages hidden all over both the real world and the virtual one. The object is to use the combined forces of the world’s population to uncover and ‘decode” all of the pages before the book comes out in print on November 16. Random House is publishing the memoir but word is that Bing is paying for the campaign which couldn’t have been cheap.

Here’s how it works. You go online to Decode Jay-Z with Bing and get a clue which pops up over a Bing map. The first clue is this:

“Find your first page in the NYC district where Jay and Leo saw Wale at the Highline.”

Video Chatting Gains Ground, Can Product Placement Be Far Behind?

Almost a fifth of American adults have tried video calling either online or via their cell phones. That’s one of the findings from the first study from Pew Research Center’s Internet & American Life Project. 17% of adults have made a video or teleconferencing call of some kind, 6% have made them with their cell phone. Since this is the first time they’ve studied video usage, particularly through a cell phone, they don’t have a benchmark, but you don’t need a study to see that video chatting is on the rise.

The 5 Google Reputation Management Tactics I Don’t Normally Reveal

There are some Google reputation management nightmares that require “out of the box” thinking.

You know the ones. You’ve tried to build positive web content. Tried to get your blog on the first page of Google. You’ve done all that you can, but that negative blog post is still sitting at number 3!


So, here are the five tactics you can try, when desperation sets in:

1. Did they violate their registrar’s policies?

TechDirt points to an interesting outcome which involved an attack on Ryanair by the site While airing your grievances is not something that will normally violate a registrars policies, placing affiliate ads and earning money from said grievances is a violation–at least for the registrar Nominet. earned £322, which was enough for Nominet to order the domain name be turned over to Ryanair.

Facebook ‘Likes’ Driven Most by Brand Outreach

While there is debate as to just how people come to follow brands on Facebook it appears as if the “If you build it they will come” approach not the way to go. In other words, if you don’t perform real brand outreach to get someone to ‘Like’ your brand on Facebook or get someone else to promote it for you then your chances for success fall considerably.

eMarketer reports on a survey conducted by DDB Worldwide and Opinionway Research in September tells the story that most Facebook brand followers are not researchers or self-starters.

The report also shows that Facebook brand attrition rates are at 36% and that number doesn’t include those who choose to hide brand updates from their Facebook newsfeed.

Is Facebook Privacy Just an Oxymoron?

With the box office for “The Social Network” beginning to feel the effects of everyone in the social media industry already seeing it and the likelihood that the rest of the world doesn’t care, it’s time to get back to real business for Facebook. Oftentimes, though, real business and Facebook is more about what Facebook is supposedly doing ‘to’ people rather than ‘for’ them. Today is no exception.

The Wall Street Journal is yet again calling out Facebook on continued privacy concerns

Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found.