When you think of coupon clippers, you probably picture a stay-at-home-mom snipping in front of the TV in order stretch the family budget. But according to a Deals.com poll, that’s not completely true.
MyType conducted the poll on behalf of Deals.com and they returned some surprising results, like the fact that “People with household incomes in excess of $100,000 per year are roughly two times more likely to be coupon lovers.”
So this is how the rich get richer!
Being an avid couponer myself, I was happy to see that the poll categorized me as being an imaginative, extravert who is socially responsible. I can buy that (but only if you give me $1.00 off.)
Here are a few more “coupon lover” facts:
* People who consider the environment of utmost importance are the most likely to be coupon lovers – 37% more likely than others.
* College-educated people are 78% more likely than the non-college educated to be coupon lovers.
* Parents are 48% more likely than non-parents to be coupon lovers.
* Northeasterners are 66% more likely than West Coasters to be coupon lovers.
* The middle-aged are more likely than younger generations to have a strong opinion about online coupons.
* Coupon lovers are 220% more likely than abstainers to highly value tradition, and 96% more likely to highly value self-direction.
* Devoutly religious people are 31% more likely to be coupon lovers and substantially less likely to be coupon abstainers.
* Libertarians are 47% more likely to be online coupon users.
Profile of a coupon “hater”:
* Self-identified insecure, temperamental people are 33% more likely to be abstainers.
* Detached, sophisticated, careless and procrastinating people are also each at least 20% more likely to be coupon abstainers.
* Men are 27% more likely to be coupon abstainers.
* Insecure, low-income men are the quintessential coupon abstainers, being 130% more likely to avoid online coupons. Those with household incomes of less than $50,000 per year are a fifth as likely to be coupon lovers.
The big lesson here is that coupons aren’t just for frugal families. Going by these numbers, producers of high-end products aimed at educated families would do well to offer a coupon. Especially if you’re located in the Northeast.
The poll also makes a great case for coupons on eco-friendly products and deals that combine a charity donation with a discount price.
On the other hand, if you’re selling self-help books to insecure people, you’d be better off pitching it at full price.
The Deals.com poll, surveyed 8,500 people in August 2010. Learn more about this poll at: http://Deals.com/RichAndCheap