MyType conducted the poll on behalf of Deals.com and they returned some surprising results, like the fact that “People with household incomes in excess of $100,000 per year are roughly two times more likely to be coupon lovers.”
So this is how the rich get richer!
Being an avid couponer myself, I was happy to see that the poll categorized me as being an imaginative, extravert who is socially responsible. I can buy that (but only if you give me $1.00 off.)
Here are a few more “coupon lover” facts:
* People who consider the environment of utmost importance are the most likely to be coupon lovers – 37% more likely than others.
* College-educated people are 78% more likely than the non-college educated to be coupon lovers.
* Parents are 48% more likely than non-parents to be coupon lovers.
* Northeasterners are 66% more likely than West Coasters to be coupon lovers.
* The middle-aged are more likely than younger generations to have a strong opinion about online coupons.
* Coupon lovers are 220% more likely than abstainers to highly value tradition, and 96% more likely to highly value self-direction.
* Devoutly religious people are 31% more likely to be coupon lovers and substantially less likely to be coupon abstainers.
* Libertarians are 47% more likely to be online coupon users.
Profile of a coupon “hater”:
* Self-identified insecure, temperamental people are 33% more likely to be abstainers.
* Detached, sophisticated, careless and procrastinating people are also each at least 20% more likely to be coupon abstainers.
* Men are 27% more likely to be coupon abstainers.
* Insecure, low-income men are the quintessential coupon abstainers, being 130% more likely to avoid online coupons. Those with household incomes of less than $50,000 per year are a fifth as likely to be coupon lovers.
The big lesson here is that coupons aren’t just for frugal families. Going by these numbers, producers of high-end products aimed at educated families would do well to offer a coupon. Especially if you’re located in the Northeast.
The poll also makes a great case for coupons on eco-friendly products and deals that combine a charity donation with a discount price.
On the other hand, if you’re selling self-help books to insecure people, you’d be better off pitching it at full price.
The Deals.com poll, surveyed 8,500 people in August 2010. Learn more about this poll at: http://Deals.com/RichAndCheap