The challenges of growing an organization so quickly are numerous. Growing big is not success, in itself. Success to us means meeting our potential as a profitable company that can retain its culture and user focus while having a positive impact on the world. This is no small task. I frequently reflect on the type of focus that is required from everyone at Twitter to get us there.
This led to a realization as we launched the new Twitter. I am most satisfied while pushing product direction. Building things is my passion, and I’ve never been more excited or optimistic about what we have to build.
This is why I have decided to ask our COO, Dick Costolo, to become Twitter’s CEO. Starting today, I’ll be completely focused on product strategy.
Honestly, even though this is the equivalent of a press release (meaning it could be read with a cynic’s eye) it’s hard to argue the logic. In fact, it looks so “grown up” that one wonders if Twitter really is an Internet company after all.
MG Siegler interviewed Costolo and Williams and it seems like the roll out of the new Twitter was the green light for the change
“New Twitter was definitely a trigger for this,” Williams told me. “Conveniently, I took over the CEO role just about two years ago — and brought Dick in just about a year ago. I’ve always thought of myself as more of a product guy, and New Twitter seems to work out well,” he continued. “New Twitter was a moment of clarity for all of us here,” Costolo added. “[With this change] Ev can once again focus on product.“
So what will be in store as Twitter now has the talent aligned so that they can do what they do best as their main job? It’s difficult to predict but it is looking more and more like Twitter is ready to start making the kind of money that many debated they would ever get to.
I wonder if other Internet companies will follow Twitter’s lead to do the right thing even if it means giving up a few letters after someone’s name.