Posted October 4, 2010 7:22 pm by with 3 comments

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Twitter has named a new CEO, former COO Dick Costolo, to replace Evan Williams who will now be able to concentrate on the Twitter product set. This move is one that indicates more than ever that Twitter is getting more serious about itself as a business as well as a service.

The Twitter blog post by Williams states

The challenges of growing an organization so quickly are numerous. Growing big is not success, in itself. Success to us means meeting our potential as a profitable company that can retain its culture and user focus while having a positive impact on the world. This is no small task. I frequently reflect on the type of focus that is required from everyone at Twitter to get us there.

This led to a realization as we launched the new Twitter. I am most satisfied while pushing product direction. Building things is my passion, and I’ve never been more excited or optimistic about what we have to build.

This is why I have decided to ask our COO, Dick Costolo, to become Twitter’s CEO. Starting today, I’ll be completely focused on product strategy.

Honestly, even though this is the equivalent of a press release (meaning it could be read with a cynic’s eye) it’s hard to argue the logic. In fact, it looks so “grown up” that one wonders if Twitter really is an Internet company after all.

MG Siegler interviewed Costolo and Williams and it seems like the roll out of the new Twitter was the green light for the change

“New Twitter was definitely a trigger for this,” Williams told me. “Conveniently, I took over the CEO role just about two years ago — and brought Dick in just about a year ago. I’ve always thought of myself as more of a product guy, and New Twitter seems to work out well,” he continued. “New Twitter was a moment of clarity for all of us here,” Costolo added. “[With this change] Ev can once again focus on product.“

So what will be in store as Twitter now has the talent aligned so that they can do what they do best as their main job? It’s difficult to predict but it is looking more and more like Twitter is ready to start making the kind of money that many debated they would ever get to.

I wonder if other Internet companies will follow Twitter’s lead to do the right thing even if it means giving up a few letters after someone’s name.

  • This twitter blog post that came out was in deed a surprise to a lot of people, however this seems to be more a strategic move forward as they are trying to develop there service and Evan Williams wants to look more at the product set of the company.

  • This is an interesting change in the strategy for twitters management, and one i will be keen to see what improvements are made as a result of this.

  • well I don’t know what to think about the change of the CEO of Twitter. If I were Evan Williams, they would have to take the CEO position out of my cold dead hands.