Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Twitter Launches Promoted Accounts




“Promoted” seems to be Twitters favorite word as they graduate from Promoted Tweets to Promoted Trends to the newest item, Promoted Accounts.

Promoted Accounts will appear in the Suggested For You space in your Twitter sidebar.  The algorithm is set to compare your followers with the followers of people you follow, then suggest an applicable Promoted Account that you aren’t already following.

Who’s on first, What’s on second and I Don’t Know is definitely on third. Twitter simplifies it with this example:

“A lot of people who follow several gaming-related accounts also follow @xbox. If someone follows gaming-related accounts, but not @xbox, Twitter may recommend @xbox to that person.”

Promoted Accounts will only appear if they fit into your Tweet pattern. Right now, they only have a few Promoted Accounts in the mix, so chances are you won’t see one in your side bar right away but Twitter expects that to change soon.

It will be very interesting to see the stats on click throughs in the future. I’m assuming Twitter will shout about them, if the program is a success.  But human nature being what it is, it seems like people would be inclined to not follow a suggestion because it is being delivered as a form of advertising.

What do you think? Is the “Promoted” label likely to have any influence at all over your decision to follow a suggested account?

  • http://www.albertbracey.com Albert Bracey

    Having just joined Twitter I immediately went to check for promoted accounts in my sidebar but clearly when your follower count is zero the algorithm has nothing to suggest to you. But I’ll keep my eye on it once a few people decide to follow me. Thanks for the info.

  • Kevin Hershewe

    Overwhelmingly, marketers feel that success in today’s environment is gauged by revenue and ROI — they know that it’s about deals over leads, and metrics, metrics, metrics,” Kevin Hershewe, director of marketing communications for Genius.com, tells Marketing Daily. “But while they’ve gotten religion about the importance of sales, they still haven’t quite figured out how to get to that pot of gold.”

  • http://www.alwaysonmessage.com/blog App Blogger

    ‘Promoted’ does seem to be a buzz word for Twitter at the moment!

    However, this seems to be a rather logical step to make – if people are interested in a particular topic / brand then suggesting it to them makes perfect sense.

    Like you stated though, it will be interesting to see the stats in a couple of months time, or quicker if it is a huge success.