When it comes to Yahoo these days the news is rarely good. Between executive musical chairs and concerns about the direction of the company as a whole there is a need for some good news to come out of the once high-flying Internet company.
SearchEngineLand reports on changes that are taking place in the Yahoo search offering that are an attempt to get back in the game. Since Yahoo no longer has to worry about doing the actual search (it’s powered by bing these days as we all know) it’s job is to help those who use Yahoo search (who most likely have no clue that bing is involved at all and could care less) with nifty user interface tweaks that make the search experience better. The most obvious is the search “accordion” which gives the searcher the chance to see several types of results without scrolling down. Here’s a look.
I think it’s a pretty cool offering. Here’s the trouble. It’s still Yahoo search. I could spend the rest of this post talking about the other features that have been rolled out in addition to the one shown above (they are by the way a feature called “quick apps” and improvements on image search) but why bother?
Here’s the reality of the situation when it comes to Yahoo search. In order for it to grow it has to convince hardcore Google users to crossover (unlikely) or get the next generation of searchers interested (unlikely as well since they are more Google centric because their parents have taught them).
So where does this all lead? I don’t have a crystal ball but unless Yahoo actually persuades people that they are going to get more from searching on “bingahoo” there is really no compelling reason to switch no matter how many trinkets and baubles you put on the Yahoo search product.
Pilgrims, tell us what your view of Yahoo is in the marketplace for search. Is it relevant and does it have a chance to grow? What do you see happening over the 5 years for the search element of Yahoo?