Contests, giveaways, sweepstakes, promotions — what ever you call them, offering consumers a chance at a prize has always been an excellent way for small business to acquire email addresses and drive traffic to their sites. But not on Facebook. Up until now, Facebook insisted on pre-approving all on-site promos and restricted access to only those spending more than $10,000 on advertising.
Facebook said this was necessary to protect themselves in case of a law suit but apparently they are no longer afraid because the restriction is about to be lifted.
According to Inside Facebook, the social media site is removing the pre-approval and financial commitment, thereby opening up the contest option to anyone running a fan page.