Posted November 23, 2010 5:28 pm by with 1 comment

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Amazon’s iPhone app has had the ability to scan a bar code and compare prices since October but now the sales giant is putting that ability front and center with a new app they call Price Check.

The app, which was just released in time for Black Friday shopping, is specifically designed and marketed to siphon sales away from brick and mortar stores. By scanning a bar code on a product, typing in the name or even saying the name into your phone, the app searches for the same item on Amazon and you can bet that more often than not, it will be cheaper online.

At that point, you’ll be prompted to place your order right there, while you’re standing in Target, you’ll be ordering the item in front of you from Amazon. How do you like them apples?

eBay has a similar app that was originally made so you could scan a bar code to facilitate listing items for sale. But that same technology can be used to price check, especially now that eBay is moving further and further into retail and away from the one-of-a-kind auction model they were built for.

So what do you think of this new app? Is all fair in holiday shopping wars or has Amazon stepped over the line?

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