Posted November 10, 2010 8:38 am by with 0 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

At the risk of seeming hypocritical (don’t worry it’s not the first time and won’t be the last time, just ask my wife) I am going to look at some research and make a big deal out of it.

First, it comes from Gartner, which gives some measure of reassurance that there is an impartial bend to it. I say some reassurance because you can never be sure. Second, it’s about the ongoing Android v. iOS battle that promises to heat up more if Verizon does indeed get its own iPhone in 2011. Here’s the data I am referring to:

I don’t care who you are this is an eye opening move in the direction of Android devices being the dominant platform in the smartphone race. It’s not so much that the percentage of the current market is placing Android firmly ahead of its iOS competitor. Rather, it’s the jump from being just 3.5% of the smartphone operating systems sales just a year to 25% now that is astonishing.

I am not making any bold predictions about the future of this battle. Until the iPhone has a wider distribution through various carriers this is not really an apples to apples comparison. It is evidence, however, that Google’s Android play to get ahead of a more widely distributed iPhone may be working. There was a less than defined window of opportunity to get Android devices in play since no one knew if or when Apple would break its AT&T agreement to get to a wider audience. It appears as if there has been a line drawn in the sand now and this battle is for real.

Oh and if you have hung your hat on the Symbian , RIM or Windows Mobile platform you may need to find a new hat rack. One thing I will predict is that you will have Android users, iOS users and then a clump of ‘everyone else’ in the next five years or so. RIM stands the best chance to keep some advantage due to its reputation as the enterprise workhorse but that may not get them where they want to go long term.

What do you think of this information and the trend it may be revealing? Android? iOS? Both? Neither? Where’s your allegiance in this burgeoning space?