blekko’s Two Biggest Challenges
There’s a new search engine kid on the block: blekko
blekko is different because it uses what it calls “slashtags” to help the searcher refine their search results.
There are two major problems that will prevent blekko from reaching mainstream success. I’ll reveal both, after this video intro to blekko:
OK, so the two big problems? You just watched one of them. Any search engine that requires a video tutorial is not destined for mainstream success. When was the last time you had to explain how to conduct a search on Google? If I had to explain slashtags to my mom, sister, or just about anyone, I’d likely get a ton of questions and they’d ultimately end up going back to Google. Google became popular because it was easy to use and did all the heavy lifting for you.
The second big problem? The very thing that sets blekko apart from other search engines: slashtags. First, the concept of using commands to refine your search results is not new. Second, while slashtags may help filter out spam and other unwanted results now, wait til the masses–including black-hat SEOs–get their grubby mits on them. Searchers don’t want to use these slashtags, they just want to enter their search query and go.
I’m not saying blekko is doomed to be another Wolfram-Alpha or Cuil–there are already some cool uses for blekko–but I just don’t see this search engine going mainstream. Then again, maybe blekko doesn’t see that either.
Have you tried blekko? What are your thoughts?