Alicia Keys and Lady Gaga are staging a Twitter walkout tomorrow and quite a few of their celebrity friends will be joining them. They’re calling it the Digital Life Sacrifice and it’s being held on behalf of Keys’ charity Keep a Child Alive on the occasion of World AIDS Day. (The press release says this is happening Tuesday, but World AIDS Day is Wednesday.)
Tomorrow, Keys, Gaga, Justin Timberlake, Usher, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams and others will step away from Twitter and Facebook and they’ll stay gone until the charity collects one million in donations. Knowing Lady Gaga fans, this could be a short boycott.
Says Leigh Blake, the president and co-founder of Keep a Child Alive;
“We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?”
The campaign also includes “Last Tweet and Testament” videos which will run over footage of the stars lying in a coffin.
It will be interesting to see how widespread the social media boycott becomes and if it spreads to their fans. According to Blake, “Lady Gaga has more than 7.2 million followers on Twitter, and nearly 24 million fans on Facebook.” Imagine if everyone of them called in “social media sick” tomorrow, and the next day and the next day. Could this boycott be big enough to cause a drop in ad clicks on Twitter and Facebook? Tune in tomorrow and find out.