Cup of Joe: How To Make Money In The Future



I have a secret to tell you.

I can see the future. Well, kind of. You see, I can see the future of making money. At least, I hope I can. But before we talk about the future, let’s talk a bit about the present.

What is the most successful business model to date, on the Internet? Yep, you guessed right! Advertising! The predominant model for success has always been, create a valuable piece of web real estate, built on outstanding content, that users flock to, and litter it with ads. Ads have been the leading force of monetization online. And, if you were to read Google’s quarterly statements, you might think that this trend will forever continue. But, unfortunately all good things must come to an end and even giants like Google will need to adapt.

So, that brings us to the future! If ads will one day cease to be the money leader, what will take their place? Content will. Ok, not any old content, but, premium content. I know what you thinking. Joe, you aren’t psychic your psychotic, nobody likes to pay for content, our battle cry is freemium! Ok, I can understand your hesitation. But Gary Vaynerchuk helped me see the light with the below video.


Gary tells us that mobile apps are changing the consumer consciousness to appreciate premium content models. But the one thing that Gary misses in the video above is the WHY factor. Because the real question at this point isn’t, what will people spend money on in the future, Gary already tells us it’s content. Now, we need to ask ourselves, why?

Why are people buying premium content for their mobile devices? The biggest reason is because they value the experience of consuming content in a mobile environment. The Wall Street Journal understands that there is a sizable potion of their subscribers that are willing to pay a bit extra for the ability to read their content on the iPad. I can understand that. Because, consuming high quality content in a mobile environment is an experience worth paying for.

Oh wait, what was that? Did you see the e-word creep into the last paragraph? That’s right, once again we are talking about experience marketing! Because the key to making money in the future won’t be premium content alone, but rather content that engages the user in a way that is an experience in itself. Because like all experience marketing, it isn’t the content that sells it’s the experience that the content renders, that sells.

Content + Experience = Profit

  • http://greatmoneyreview.com Jodi Pearson

    Marketing has changed dramatically just over the past 2 years! There is Facebook, Twitter, Blogging, Mobil Marketing and tons of other social networking sites to post your ads to. Article Marketing is still big as anybody looking for a certain product to dating to weight loss, to home improvement can find anything about any product just by doing a web search with key words. As Marketers we do all of these things to get our products seen and to make money with it. We also use or have used classified ads for free traffic and Media advertising with PPC and CPV which takes money to do. Most new affiliates do not have an advertising budget nor just starting out can afford to do this type of campaigns.
    Review sites are growing with great popularity as it allows Marketers to put all of their products, ebooks, MLM programs and basically anything they want with just one review site. It is a great way to get free and targeted traffic with “Buyer Keywords”, you advertise with only one site instead of individual sites and build your list all at one time. To learn more about setting up a review site please visit http://greatmoneyreview.com and read my article on Review Site Rich.

  • http://az.xci.us TS

    Technology is evolving but one this is constant – companies/other people will aways find a way squeeze $$$ out of us…

  • http://www.yiwuen.com yiwu

    To tell the truth, and now the Internet to do too much, little chance to succeed, let alone make money. Personally, I’d feel.

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