eMarketer presents a study done by TNS which looks at the amount of time spent doing a certain activity as well as the percentage of people who do the activity itself. The study shows that a larger percentage of people use e-mail on a weekly basis but people who are social media centric spend slightly more time with SM than with e-mail.
What isn’t studied is the productivity of these two equal uses of large blocks of time. My informal take is that the e-mail crowd is about work and business. It’s mostly about getting things done which is more measurable. While there is an element of that in social media exchanges it is probably safe to say that more time in the social media space means more time building virtual farms and posting career ending thoughts and pictures than being ‘productive’.
Rather than prattle on about this I would love to hear from you about what your take is on the difference between your e-mail time and your social media time. Is one more work focused while the other is about anything but work? Are you able to get as much work done in the social realm as you can through e-mail? What kind of work gets done in the social sphere?
Let us know because we all want to know. That is unless we are looking for a lost cow or something else important like that.