Halloween helped PartyCity.com double their monthly visitor count making them the number one growth site, followed closely by AVG Technologies and McDonalds.
Google held the top spot for most visitors with Yahoo close on its heels. LinkedIn broke into the top 50 and Facebook broke the 150 million mark for the first time putting it in fourth place.
The numbers of most use to marketers are the growth categories. Online gambling jumped up 114% which comScore says is likely due to interest in the World Series of Poker. Humor sites had the next highest growth at a mere 25% jump over September but it’s still a trend. Comedy Central, FunnyorDie and CollegeHumor all helped that category succeed.
Flowers/Gifts and e-cards both saw minimal increases thanks to Halloween. Politics was up 12% thanks to the mid-term elections and movies and toys also got a small boost. It’s likely that those two categories will continue to rise at a much more rapid rate in November and December.
If you’d like more details, you can download the whole report for free at comScore.