Google Goggles Ties Online and Offline Brand Experience Together




Google Goggles, while still relatively new, has a lot of potential (in my opinion so feel free to disagree) and will become more important in the future.

Essentially it’s visual search technology. Google is taking that technology and working with some big brands to integrate visual search with brand campaigns in the mobile space. The idea is to take the offline marketing of a brand and allow a gateway into the online world via a mobile device.

Here is a video showing the concept in action. You can read more about it at the Official Google blog.

What’s your take on this kind of potential advertising / marketing vehicle? Do you see your brand or company trying to do something similar? Is this for just the big players or can the smaller businesses of the world benefit as well?

Any thoughts?

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    Well i just see the videos and i like the new application very much. the Google always launch some new application which are very beneficial for all the people. i hope that soon i this will in my mobile.