Essentially it’s visual search technology. Google is taking that technology and working with some big brands to integrate visual search with brand campaigns in the mobile space. The idea is to take the offline marketing of a brand and allow a gateway into the online world via a mobile device.
Here is a video showing the concept in action. You can read more about it at the Official Google blog.
What’s your take on this kind of potential advertising / marketing vehicle? Do you see your brand or company trying to do something similar? Is this for just the big players or can the smaller businesses of the world benefit as well?