It’s 8:47 pm PST, nearly midnight on the east coast and 2,000 people have just left a comment on a Lowe’s Facebook post that went up five minutes ago. Why? Because in just a few minutes, Lowe’s is going to launch their Black Friday Sneak Peek Party where they say they’ll be giving out coupon codes for up to 90% off items at Lowes.com.
The deals will be off specific items and limited in quantity which means bargain hunters have to virtually stand in line and fight the crowd if they want to get one. A coupon handed out at 1 am will probably sell out within the hour, which of course, is meant to entice people to stay on all day and night. In between giveaways, Lowe’s is going to announce the Black Friday sale items that will be available on the real BF – the day after Thanksgiving. Talk about creating a buzz!
Though it’s likely no one will be trampled in the Facebook melee, (more than 90,000 people signed up for the event), there’s bound to be some hitches and some hard feelings as the day goes on. One can only hope that Lowe’s has a properly prepared staff of social media managers, customer service reps and website troubleshooters on hand to deal with the load.
For those that like a more visceral experience, Best Buy is having their own pre-Black Friday sale this Friday and Saturday. It may be wishful thinking on their part, but the ad talks about lines forming two hours before store opening, tickets as place holders and limited quantities.
All this without the sinking sensation of having eaten too much turkey? How’s a person supposed to cope with that?
For months, experts have been saying that the deals will happen early and often this holiday season, with some retailers, like Newegg.com, going for a Black November concept in order to maximize sales.
Update – two minutes after the hour and Facebook fans are already complaining that Lowes.com is down. It’s going to be a long night.
Are you ready for Black Friday?
ETA: Lowe’s 5,000 90% off coupon Black Friday Facebook Party just ended a half hour in with only 100 coupons given out on a mixer. Servers are dead. Party’s over and the mocking has begun. A lesson to be learned here for sure.