It appears to be some of the most interesting times to be employed, seeking employment or trying to stay employed in the world of the Internet space. Facebook continues to grab up top employees from the likes of Google while Google is offering ridiculous sums to the right employees to stay ( as well as rewarding ALL employees except those who can’t keep a secret). All the while, you have Yahoo trying to talk its staff off the ledge as layoff rumors swirl.

It’s a crazy world. First Google who has reportedly paid a top engineer $3.5 million in stock to stick around which is the same as saying “Don’t go to Facebook”. Michael Arrington reports from TechCrunch

Facebook has announced another event to announce more activity by the social media giant and the strong rumor has it that a full-fledged email offering is hitting ‘the ‘book’. It’s something that has been speculated about for quite some time.

TechCrunch’s Jason Kincaid says this

Back in February we wrote about Facebook’s secret Project Titan — a web-based email client that we hear is unofficially referred to internally as its “Gmail killer”. Now we’ve heard from sources that this is indeed what’s coming on Monday during Facebook’s special event, alongside personal @facebook.com email addresses for users.

Do you remember Pets.com? Back in 2000, the internet company made a big splash with a clever Super Bowl ad that had pet owners rushing to the site to buy dog food. Actually, not the second part. Like a lot of companies during the dot.com boom, the Super Bowl ad was the first and final hurrah for Pets.com.

While you won’t see the return of the dot.com dandies this Super Bowl, Advertising Age is predicting a big run on ads that are digitally and socially enhanced. Go read the article. I’ll wait.

(Insert “The Girl from Ipanema” here.)

Back? Great. Pete Blackshaw makes a reference to a POEM framework: paid media, owned media and earned media. It’s his contention, and I totally agree, that the successful brands will find a way to balance the golden POEM triangle in order to get the very most out of every ad dollar.

If you’re running a marketing campaign with no means of measuring the results, you’re wasting your money. Trouble is, with the marketing world changing as fast as it is, we haven’t even developed a baseline for what’s considered a success in Twitter or Facebook and mobile is even further behind. Because of this, the Interactive Advertising Bureau and the Mobile Marketing Association (MMA) have put together a set of measurement guidelines that they’re hoping will become the standard for all mobile advertising.

Randall Rothenberg, President & CEO, IAB says;

“Consumers have brought mobile devices into their daily lives at an astonishing pace. The ‘Mobile Web Advertising Measurement Guidelines’ will give marketers greater assurance that their advertising messages are reaching consumers on these mobile devices and that’s critical for continued growth.”

THANK YOU!

This is the 8,000th post on Marketing Pilgrim.

We’re now 5 years old and still growing strong.

My sincere thanks to all of our readers, supporters, sponsors, and friends!

PS. Almost forgot, a special thanks to Frank and Cynthia and all of the great writers that have made Marketing Pilgrim a success over the past 5 years!

To all our readers that served in the military…

To all their family members that fight for our freedom…

To all those that battled so that we may live in “the land of the free….”

Thank You!