59% of mobile consumers plan to use their mobile phone for holiday shopping and planning holiday celebrations, not including making phone calls. That’s a huge jump over 2009, when the number was only 25%.
The numbers come from the October 2010 U.S. Mobile Consumer Briefing, which was conducted on behalf of the The Mobile Marketing Association and it’s even further proof that mobile marketing is on the rise.
Of those who expected to use their phone to faciliate shopping, 64% said they’re check their phone before going to a store, but only 12% said it would be in response to a TV, billboard or newspaper ad. What are they using the phones for? To search for locations where a gift is sold and to compare prices were the two most common responses.