On the heels of Facebook’s announcement of their many different moves to create a mobile platform that includes Deals and expansion of Places into the Android market the Pew Research Center is releasing some interesting data.
Personally, I love when Pew does these reports. Why? Because my sense is that they are as unbiased as this kind of research can be so I feel like I may be getting the truth. At least as close to the truth as I can get in the research world.
That said, Pew has released a study called “4% of online Americans use location-based services” Pretty straightforward. That 4% represents those using a service like foursquare or Gowalla. The 1% on any given day represents how many are using the services at any time. Here is a breakdown of how likely someone is to use such a service.