The latest eMarketer graphic shows that 85% of mobile phone users have never used a mobile coupon. That’s not where we thought we’d be by now. With the wide spread of Smartphones and the rise in mobile marketing, cell phone coupons should be a given but something has stalled the concept at the gate.
Even Cellfire, who’s main purpose was to promote the use of mobile coupons now leans heavily on their club card coupon technology with no sign of a cell phone on their front page.
So what happened?
One problem is the technology. As smart as we, and our phones, are, downloading mobile coupons isn’t as seamless as it should be. My one attempt at using a mobile coupon was for a discount at my local car care center. The coupon showed up on my phone a week after the work was done.