Today’s Deal: Google Buys Groupon for $2.5B?

I think someone at Google might have had a little too much spiked apple cider over Thanksgiving, because rumors are heating up that the search giant just acquired online coupon service Groupon for $2.5 billion!

According to VatorNews…

Google has just purchased Groupon for $2.5 billion, according to an unnamed insider who spoke with VatorNews.  Neither Google nor Groupon could be reached for comment to confirm the report, but Vator’s source is reliable and the report falls in line with the recent string of Groupon acquisition rumors.

If that is true, then Groupon might just be a bigger acquisition than the monstrous purchase of YouTube back in 2006. Not only is the purchase price about $1B more, but unlike YouTube at the time, Groupon is said to be raking in as much as $50 million a month!

Online Spending Up on Turkey Day and Black Friday

It appears as if turkey isn’t the only thing consumed on Thanksgiving Day as the online purchase number reported by comScore shows a 28% increase in online commerce for the holiday.

That increase was also reported for the Black Friday online event. We await, of course, data from CyberMonday but until it actually happens we’ll refrain from giving numbers :-).

As has been the case for the past few years, year over year numbers need to be considered in the context of what the previous year has been like. We are still slogging through the worst recession in a long time (oh wait that’s right, the recession is over according to Washington’s latest Fantasy Economist League report). As a result, when you see large increases year over year it’s not always a sign of huge growth. It’s more like a sign of the hope of recovery.

Cup of Joe: I Have The Power! And So Do You!

I have the power!

What power is that, you ask? Well, I have the power to change opinions, inspire hope, communicate information, raise awareness, and much more. No, I am not magical or some type of spiritual guru. I don’t carry a sword or fly around like superman. I am an internet marketer, and as such I have the power to drive thousands of eyeballs, sell ideas, and make connections. If you are reading this post there’s a very good chance that you too have this power.

So now you’ve got the power, what are you going to do with it? During this holiday season I want to challenge all of us internet marketers to take a look at what we are doing with our professional lives and ask ourselves, am I making the world a better place?

5 Marketing Lessons We Can Learn from Black Friday

It’s noon and Black Friday is almost over. Well, it is if you realize that most big box stores opened around 4:00 am. I slept in this year, hitting Staples at 9:00 and just made it under the wire on the items I wanted. Got the last two on the shelf. From there I hit CVS where I bought $26.00 worth of items and was handed a gift certificate for $26 at the end of the transaction. In other words, it was my favorite word – FREE!

Now it’s time to take off my bargain shopper hat and put on my marketing hat for the 5 Marketing Lessons We Can Learn from Black Friday. Here we go.

1. Tweet, text, post or pigeon: Communication collaboration is the key

Happy Thanksgiving Pilgrims!

Pilgrim bearing gifts

To all Marketing Pilgrims, we hope you have a restful, thankful, and blessed Thanksgiving.

“When you have eaten and are satisfied, praise the Lord your God for the good land He has given you.” - Deuteronomy 8:10

PlacePop Offers Loyalty Programs for Small Business

Local. Checkins. Deals. These are the top three buzzwords of mobile marketing. Though mobile’s been around awhile, this holiday season is poised to be the biggest when it comes to the use of mobile phones to facilitate shopping. But for every Old Navy, there are a hundred small business owners who would like to get in on the game but are overwhelmed by the process. PlacePop.com can do something about that.

PlacePop isn’t one of the biggest players in the checkin game (not yet) but they have something Foursquare doesn’t have and that’s simplicity. The site, which was created by Kent Lindstrom, the former CEO of Friendster, was originally designed as an application that would allow people to share their favorite restaurants and shops with friends. Now, they’ve converted the app into a loyalty program for small businesses.

Facebook Gets Aggressive with Trademarks

Facebook is on its way to trademarking the word “Face,” but don’t worry, you won’t have to change your lingo to “Get out of my countenance” any time soon. According to Inside Facebook, the trademark application only applies when the word “face” is used in specific circumstances. Here’s the language of the application:

Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars.

The first part I get, but cars? Is Facebook going into the automobile dealer business? (Facemobiles?)

I can’t begrudge a company trying to protect its turf but are they really worried that someone will confuse Joe’s Faceforum with the one and only Facebook?