Google Looks to Help You Get Dressed With Boutiques.com

Google CEO Eric Schmidt has talked about being able to help people decide what to do next or to even know what is best to do next (just Google “creepy CEO ideas” and you’ll see his full library, no kidding). Now through its new Boutiques.com (which was the offspring of the Like.com purchase of a year ago) Google can help women decide what to buy and wear! Cool in one way but creepy in another but it is what it is.

The Official Google Blog tells us

The way we shop for fashion is different from how we buy cameras—especially online. With fashion, reviews and specs are less important; fashion shopping is about discovering something that fits your taste and feels right. The web works well for buying cameras and other hard goods but for soft goods, such as clothing and accessories, it’s not the same as shopping in a store.

Twitter Co-Founder Admits ‘Screwing Up’ With Developers

While I tend to find some of the applications that people use Twitter for annoying as they serve the self-serving side of human nature, I am learning to appreciate their co-founder Ev Williams.

Why? Well, amidst the bluster of the Internet industry he is one of the few industry leaders who appears to be comfortable in his own skin and who comes off as genuine. That is saying something when most people in the Internet space have a snakeoil salesman like quality or they seem so uncomfortable doing what they do that it is painful to watch.

Twitter Analytics: The Beta Test is On

Mashable is reporting that the anticipated Twitter Analytics roll-out has begun. Word is that Twitter has invited a select group of Tweeters, which doesn’t include me, to test the new product. This goes along with previous estimates that the product would be live for all by the end of the year.

Measuring success on Twitter has been a problem for marketers, one they’ve solved with the use of third party programs like HootSuite. But with the hoot going to a pay model for big users, Twitter will have the upper hand with their free version that will likely have more bells and whistles.

US Internet Advertising Hits All Time High

The Interactive Advertising Bureau released new numbers today that show record-breaking growth in online ad sales. Their third quarter 2010 study showed a 17% increase over the same period in 2009 — a full $6.4 billion in ad revenue.

When revenue is up, it’s always a good thing, but these numbers point to a combination of factors which is very encouraging. Number one, the increased spending shows that more companies are realizing the power of the Internet. It’s unlikely that their ad budgets have gone up 17%, so it’s likely that they’re taking ad dollars away from print and moving it over to digital.

The other half of the equation is the consumer. Marketers are going digital because consumers are responding. It’s no longer about technological newbie clicking on a banner at to shoot an arrow at a moving target. Consumers have gotten more tech savvy and so have advertisers.

Yahoo Hyperlocal Betas With Little Fanfare

Yahoo is making a lot of bets on its ability to create content as a big part of its future. Things must be getting better at the beleaguered company because at yesterday’s Web 2.0 Summit cnet points out that CEO Carol Bartz was able to answer the new favorite question regarding Yahoo which is “What exactly is Yahoo?”. Her answer

She has, at the very least, refined her answer to the question “What is Yahoo?” to a list of the terms “content, communications, media, technology, (and) innovation.” Bartz added: “I think it got off track a little bit when people thought it was a ‘search company.’”

Twitter Pushes Out Instant Notifications

The news cycle in the Internet space these days is interesting in that it seems to have a herd mentality of sorts. There is one group that dominates the landscape for a short period of time, which gets everyone’s attention. In the time that everyone is looking at the most current shiny object (as of late Facebook is that) the other large players have a tough time making waves (Google is announcing a lot of changes but no one is taking real notice) and Twitter has just faded into the news background for now. It’s an interesting phenomenon that is created by the rapid rate of change and the fickle nature of the media and consumers in general.

Radio Shack Wants You To Check-in Somewhere Else

Radio Shack is running an interesting new Foursquare promotion that asks you to check-in some place other than your local Radio Shack. How odd is that? The badge you’re looking for is called Holiday Heroes and when you earn it you get a coupon good for 20% off your purchase.

To get the badge, Radio Shack is asking you to check into “Hero Hotspots,” which include MidTown Comics and the Golden Gate Bridge. The write up also mentions a gym and a coffee shop because all heroes need to stay in shape and then get a jolt of caffeine.  After you check-in at two of these places, you visit your local Radio Shack and the badge and discount is yours.