While I tend to find some of the applications that people use Twitter for annoying as they serve the self-serving side of human nature, I am learning to appreciate their co-founder Ev Williams.

Why? Well, amidst the bluster of the Internet industry he is one of the few industry leaders who appears to be comfortable in his own skin and who comes off as genuine. That is saying something when most people in the Internet space have a snakeoil salesman like quality or they seem so uncomfortable doing what they do that it is painful to watch.

Mashable is reporting that the anticipated Twitter Analytics roll-out has begun. Word is that Twitter has invited a select group of Tweeters, which doesn’t include me, to test the new product. This goes along with previous estimates that the product would be live for all by the end of the year.

Measuring success on Twitter has been a problem for marketers, one they’ve solved with the use of third party programs like HootSuite. But with the hoot going to a pay model for big users, Twitter will have the upper hand with their free version that will likely have more bells and whistles.