Posted November 17, 2010 5:55 am by with 3 comments

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Radio Shack is running an interesting new Foursquare promotion that asks you to check-in some place other than your local Radio Shack. How odd is that? The badge you’re looking for is called Holiday Heroes and when you earn it you get a coupon good for 20% off your purchase.

To get the badge, Radio Shack is asking you to check into “Hero Hotspots,” which include MidTown Comics and the Golden Gate Bridge. The write up also mentions a gym and a coffee shop because all heroes need to stay in shape and then get a jolt of caffeine.  After you check-in at two of these places, you visit your local Radio Shack and the badge and discount is yours.

This program is one of five new Partner Programs for which Foursquare has designed a special “Trophy Case.” The Museum of Modern Art is also offering a discount, but the other partners, The Ellen Show, People, and the American Red Cross are only offering interesting content from the looks of it.

Foursquare says this is just the start of their new Partner Program and they’ll be rolling out more badges soon. If you’d like to be a partner, there’s a form right here that you can fill out.

We already know the power of the check-in, but the Radio Shack offer is intriguing. What are they getting out of sending people to other locations? Certainly they’re not getting a kick back from The Golden Gate Bridge? Or maybe I’m reading the rules of the game wrong. This hearkens back to a discussion we had earlier this week — this is pretty easy stuff, so why am I still confused after reading the program’s Foursquare page?

Maybe it’s a ploy like the one from Miracle on 34th Street where Macy’s sends the customers to competitor Gimbels to prove that they prize customer service over profits.

Hmm. . . I doubt it.

Have you seen the Foursquare Radio Shack promotion? Am I getting this thing all wrong?

  • dean

    Dear Radio Shack – I am not going on wild goose chases to get a “badge” and a 20% discount. I’ll just wait for your weekly flyer and get the same thing without the hassle.

  • I just glossed over the rules. What I understand is that after checking in at the two “superhero” locations, a third check in at Radio Shack is still required. So, eventually the customer will end up at a Radio Shack to get this badge.

    The problem with Radio Shack is that they are perceived as nerdy and overpriced. This move strikes me as somewhat clever: turn “nerdy” into Geek Chic, and deal with that price issue in a single game.

    I don’t know if this is the best way to go about that or if this is even what they’re trying to do, but it’s good to see them out there making an effort.

    • Cynthia

      Funny you mention the nerdy rep, which is so true – and here they are asking you to go to the gym or the coffee shop first – two very UNnerdy places. Maybe they are hoping to change their rep.