Look what I found on HootSuite this morning.
It’s funny because I went there to get some information about the new Promoted Tweets program and lo and behold — I got one.
As of this morning, Twitter has begun inserting Promoted Tweets into the timeline of HootSuite users only. When I visit my Twitter home page directly, the ad is nowhere to be seen.
According to the Twitter Blog, the ads are targeted, only appearing in the timelines they deem relevant based on who you follow and what you talk about. Since I talk about movies and TV a lot, and I follow several studios, this particular Tweet makes sense and I don’t mind it. But I don’t think everyone is going to be as tolerant as I am about these ads. Depending on the frequency and how closely you follow your account, these could become annoying and fast.
“Twitter is taking a deliberate and thoughtful approach to this test. We’re carefully looking at how Twitter users react to and engage with Promoted Tweets in the timeline. We want to display Promoted Tweets in a way that’s both useful and authentic to the Twitter experience.”
Useful? Honestly, the promoted ads will likely be more useful than half the stuff my followers send through. Authentic? I’m not exactly sure what they mean by that but seeing as how you can’t opt out of these things, I wouldn’t say they are in the true spirit of Twitter.
Up until now, Promoted Tweets only appeared when you did a Twitter search which was much less invasive.
What do you think? Annoying? The price of using free software (hmm….are paid HootSuite users seeing these, too?) or no big deal?