Marketing Pilgrim's "Display Advertising" Channel

Marketing Pilgrim's Display Advertising Channel is sponsored by AdClarity. AdClarity helps online media buyers and planners uncover their competitors’ media plans, campaigns, creatives, best performing publishers, mediators and traffic sources.

Twitter Promoted Ads Show in HootSuite Timeline



Look what I found on HootSuite this morning.

It’s funny because I went there to get some information about the new Promoted Tweets program and lo and behold — I got one.

As of this morning, Twitter has begun inserting Promoted Tweets into the timeline of HootSuite users only. When I visit my Twitter home page directly, the ad is nowhere to be seen.

According to the Twitter Blog, the ads are targeted, only appearing in the timelines they deem relevant based on who you follow and what you talk about. Since I talk about movies and TV a lot, and I follow several studios, this particular Tweet makes sense and I don’t mind it. But I don’t think everyone is going to be as tolerant as I am about these ads. Depending on the frequency and how closely you follow your account, these could become annoying and fast.

Says Twitter:

“Twitter is taking a deliberate and thoughtful approach to this test. We’re carefully looking at how Twitter users react to and engage with Promoted Tweets in the timeline. We want to display Promoted Tweets in a way that’s both useful and authentic to the Twitter experience.”

Useful? Honestly, the promoted ads will likely be more useful than half the stuff my followers send through. Authentic? I’m not exactly sure what they mean by that but seeing as how you can’t opt out of these things, I wouldn’t say they are in the true spirit of Twitter.

Up until now, Promoted Tweets only appeared when you did a Twitter search which was much less invasive.

What do you think? Annoying? The price of using free software (hmm….are paid HootSuite users seeing these, too?) or no big deal?

  • http://www.marketingpilgrim.com Andy Beal

    I already don’t like it, but then again do we ever really like seeing ads inserted into things that were once ad-free? :-P

  • http://www.blendfrei.com Sonnenschutz

    Yes, it’s the fair price of using free software, live with it or don’t use such stuff at all and stop complaining, that’s nothing personal, just my opinion…

    I think people worry too much sometimes.