Posted November 17, 2010 4:59 pm by with 4 comments

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The Interactive Advertising Bureau released new numbers today that show record-breaking growth in online ad sales. Their third quarter 2010 study showed a 17% increase over the same period in 2009 — a full $6.4 billion in ad revenue.

When revenue is up, it’s always a good thing, but these numbers point to a combination of factors which is very encouraging. Number one, the increased spending shows that more companies are realizing the power of the Internet. It’s unlikely that their ad budgets have gone up 17%, so it’s likely that they’re taking ad dollars away from print and moving it over to digital.

The other half of the equation is the consumer. Marketers are going digital because consumers are responding. It’s no longer about technological newbie clicking on a banner at to shoot an arrow at a moving target. Consumers have gotten more tech savvy and so have advertisers.

Said Randall Rothenberg, President & CEO, IAB;

“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands.  Marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”

With video, social media marketing, search marketing, expanding ads, interactive ads and yes, even the old stand-by, the basic banner ad, there have never been so many ways to promote a product or service.

It’s a good time to be in the business.

  • Interesting figures, our company is based in the UK yet we’ve spent a considerable amount on targeting ads to US consumers and I know that doesn’t reflect at all on the figures being based in the UK but the business revenue here from the US is very welcoming. Thanks for posting.

  • Stunning numbers… makes me feel a little bit more secure about my work in the internet marketing field!

  • Alex Horton

    Internet advertising is expanding and evolving at such a quick pace that constant analysis of the techniques and styles is vital to stay one step ahead of the game!

    A report by Econsultancy gives some more statistics concerning this inordinate growth in Internet advertising:

    – 57% of advertisers say that spending on online display advertising has gone up in the last year.

    – On average, advertisers say that just over a fifth (22%) of online display advertising is purely about branding.

    – There is a trend towards increased use of online advertising networks.

    – Almost half of advertisers (46%) say they are working with more networks than a year ago

    – Advertisers regard the audience (55%) as the most important criterion for judging an online ad network

    Hope these may be of some use to anyone!

    All statistics taken from Econsultancy’s Online Advertising Statistics report 2010:

  • Encouraging data! I suspect the same trend might hold true especially for most of Europe as well, especially UK (I found some data on the overall value of UK’s Internet sector – pegged at £100bln.:

    What comes to mind though, is that have companies also thought of investing in monitoring and analysing the progress and viability of their online ad investments? There could be quite a bag of bucks from the $6.4bln. put into having the right ads in the wrong places.

    One thing that would help to really focus online advertising is to see where your consumers are congregating, and that’s exactly what social media analysis can help with.