If you’re on the fence, then this might convince you that Google’s foray into set-top boxes is dead on arrival: Viacom just yanked access to its content.
Comedy Central, MTV, VH1, and Nickelodeon are just a few of the Viacom owned networks that bring up the dreaded “sorry, this content is unavailable for your device” when attempting to stream a full episode from their websites.
Try to access their full episodes and you’ll be greeted with this less than friendly message:
I guess my question to Google is: “Why did you not secure these partnerships before moving forward?” I mean, c’mon, you didn’t see this coming? You didn’t suspect that Viacom would wait until the last minute to exact a little revenge on you?
Should we call Google arrogant? It wouldn’t be the first time that label has been appropriate. For Google to leave the comfort of its online playground–and expect the cable companies to play nicely–surely smacks of arrogance. You could argue that Google was naive, but there are too many PHDs in Mountain View for me to believe that theory.
Nope, the cable companies are scared of Google’s ability to de-value their traditional advertising model. This is their way of giving the search giant a bloody nose. They’re not going down without a fight!