Yelp is truly trying to leverage its history as the local business review site of choice (depending on your age and your location for the most part). It has rolled out Yelp Deals in New York City and is now giving business owners the chance to provide check-in offers as well.
With Yelp Check-in Offers, business owners can incentivize repeat checkins and reward patrons with three different offer types: percent off, free or fixed price offers.
Businesses are able to offer one check-in special at a time, and patrons can redeem earned rewards by presenting a special mobile certificate showing they’ve unlocked a particular offer.
Yelp business owners can navigate to the “Offers” portion of their business dashboard to specify offer type and checkin terms — a 25% off discount for three checkins, for instance. Patrons can work to achieve an offer with each venue checkin via the just updated Yelp iPhone (awaiting approval) and Android apps. After redemption, users can start earning the offer again. The approach is not dissimilar to SCVNGR’s system for unlocking rewards.
This is a pure “Look who is doing it too!” announcement since there is no innovation just participation.
Will you be looking to check-in with Yelp to get a deal? Is the deal offer making the check-in cool again? Only time will tell.