Of course, I always want to know just how many of these accounts are placeholders to protect from Twitter handle squatters or names of small businesses who are still thinking about getting involved but that’s for another time.
The Sysomos report also showed some interesting charts relating to a variety of element in Twitter that are being utilized much more today.
It’s Twitter’s version of the 80/20 rule. That rule says that 80% of your revenue comes from 20% of your customers. In Twitter terms it’s the 90/20 rule where 90% of tweets come from about 20% of the users. Of course, this says nothing about the value of the tweets or if they are bot generated so while it’s a fun thing to look at the real value lies in determining which of that 20% are real people and provide real value.
Check out the study to make your own call as to whether Twitter is a vast wasteland of nothingness or a platform for action.