Posted December 28, 2010 3:27 pm by with 2 comments

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Twas the week after Christmas and all through the land, millions of folks were making merry with iPads in their hands. In their pockets were iPhones, both fresh from the box. This Christmas was the best, they shouted, it really does rock!

But off in the distance they heard a small sound, the noise of a lawsuit slapping Apple around! They’re stealing our info, the lawsuit did shout. Leaving folks all to wonder what the fuss was about.

It’s the apps, said the lawsuit, they’re selling us out, they’re smashing our privacy of that there’s no doubt. Our names and locations, age, gender and more, if the app companies want it, we should show them the door! Apple can’t be allowed to sell our info this way, without our consent and without giving us pay. It’s our information and we want it kept quiet, so the court needs to stop them so no one can buy it!

Privacy is important says the lawyers from New York, whether you’re Joe the Plumber or that singer named Bjork. So now the court must decide as we broach the new year, whether Apple is liable for harshing our cheer. The lawyers, they claim, it’s about protecting our rights, but I say it’s a billion dollar settlement that they’ve got in their sights.

iPads can’t be evil, they’ve got people readin’, but then it was the Apple that got man tossed out of Eden.

  • Theresa

    Cynthia – I’m impressed. Thank you for the enlightening poem.

    • cpurnell

      Love the poem. It rocks. Here I was beginning to think that the privacy boat had well and truly sailed but it hasn’t has it? In fact it is quite the opposite. Wrangling in this area has jsut started. And one can’t underestimate the implications for marketing professionals. I guess we will just have to see.