Posted December 22, 2010 4:50 pm by with 3 comments

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Foursquare has a gift for all of their users, a shiny new, souped up version of the app that will allow you to add photos and comments.

The ability to add comments turns this app from a trendy toy into something really useful. You can send a comment to a friend confirming your meet at a restaurant or send one to yourself to say, “don’t forget to use that coupon!” You can send comments through the website, Facebook or Twitter so it’s easy to access no matter where you are.

Foursquare has also added the ability to upload a photo and associate it with a checkin spot. Though most people will probably use this feature to show off pictures of their lunch, it could also be used by location owners to show their decor or their signage. The app also allows you to upload photos that are only visible to your friends by putting them in the checkin area and not the Tips or Venue section.

Another, more obsessive feature is access to your history. Now you can look back at the photo of what you had for lunch last month and count the number of times your friend left a comment saying he’s running late. The mystery writer in me sees this as the perfect alibi breaking tool. “Your honor, I’d like to submit the defendant’s Foursquare history into evidence.” Don’t laugh. You know it’s going to happen someday.

Right now the update is only available for the iPhone. Android and other platforms are expected to follow early next year.

Foursquare says they’re also working on ways to track comments and the ability to push photos to Flickr or Facebook. With the addition of these new levels of social media, Foursquare is on their way to turning a novelty act into a sought-after star.

Are you using Foursquare to promote your business? Tell us about it.

  • LBS seems to work great for brick and mortar stores but the question I have is how would Foursquare be used to promote a Real Estate Listing for an Open House? Open to all suggestions.

    • Cynthia

      Ooh, very interesting.

      I don’t think it’s possible to do checkins at non-business addresses on any of the systems (someone please correct me if I’m wrong) but I like your thinking. This sounds like a whole new business venture – reward people for doing checkins at available houses.

      I shall ponder that. . .

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