I do the majority of my holiday shopping online and I noticed this trend long before I saw this report. Nearly every online store I visited was offering free shipping on any size order. That’s not just a boon for people buying a whole sleigh full of presents from one retailer. A no threshold offer encourages people to buy small items that would have been too pricey with shipping included like a $5.00 pair of slippers from Kohls.
The good news for retailers is that the average order with free shipping is $125.20, 45% higher than orders with paid shipping. So what you lose in shipping, you should be making up in sales.
The numbers point to a trend that comScore thinks will continue through this holiday buying season and beyond. Consumers have grown to expect free shipping and 84% of those surveyed said it was somewhat to very important.
Free shipping, 50% off discounts, bonus gifts with purchase — if things keep going like this, in a few years retailers will be paying customers to shop with them. . . actually, I think some of them already are.