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Mall of America Runs a Twitter “Parking?” Party

Twitter parties are all the rage with social media moms, but this Saturday, Mall of America is taking that concept one step further with the “Big Secret Parking Party.”

Everyone knows the horror of holiday parking at the local mall, but imagine the nightmare at the biggest mall in the US! It’s enough to make even the jolliest person turn into the Grinch. So this year, for the first time ever, Mall of America will be rewarding their loyal Twitter followers with a VIP ticket to the best parking around.

The event is being run through EventBrite where batches of tickets are being released twice a day for a total of 96 spaces. To claim a ticket, a person must follow the mall on Twitter and provide their Twitter name. There are also very specific times for arrival and a print out of the registration is required.

Said David Haselman, executive vice president of operations at Mall of America.

“We want to reward loyal Twitter followers with something extremely coveted during the holiday shopping season – a close parking spot without the hassle of a time consuming search. We hope this service will be an added value as well as increase our follower base. Our goal is to find success in the event, which will allow us to build on it in the near future.”

The Mall of America is also offering a $25 gift card to the first five people who check-in per day on Foursquare between Dec. 20 through Dec. 23. And on Facebook Places, the Mall of America Youth Foundation will donate $1 each, up to $500 per organization, to VEAP and One Heartland now through Dec. 24.

This idea is a great example of how you can use online in order to increase off line sales. It’s all about offering something of value and at this time of year, there’s nothing more valuable than a no-hassle parking spot at the mall.

Want to claim your spot? Follow the #bspp hashtag @MallofAmerica.

  • louiek

    Great marketing idea.

  • http://photologs.net Foto

    Great Twitter event. EventBrit is good for that.