Sometimes, merger and acquisition rumors are juicy, thrilling, with a sense of mystery.
Other times, they’re a lame duck and you wonder why anyone–let alone Reuters–would waste the time writing the story.
Exclusive: AOL mulls breakup, then merger with Yahoo
Ooh, that’s a BIG story, right? AOL, trying to reinvent itself and Yahoo, looking at a boatload of options to survive.
This is a huge story for a Monday in December. Let’s examine the “smoke” to this “fire” shall we?
…The plans are still in the exploratory stage…
Oh, OK. But I am sure the two sides are deep in talks, right?
…and Yahoo has not been contacted, the sources said…
Oh well, I’m sure Reuters has someone reliable that can be quoted here.