Remember not so very long ago (probably just yesterday) when someone looking to really get involved in social media for business was told “It’s free so just go for it!” ? This usually came from a social media “expert / guru / ninja / maven / superstar / hero / stud / wizard /expert” (oops, already used that last one so I must be out of pathetic self-naming options).
This ‘expert’ actually didn’t realize that by promoting the medium as easy and free that no one would pay them to help them (hey, if there are any experts etc. etc. in finance who want to teach social media people what it means to be in business there is “gold in them thar hills” for sure). This phenomenon has created our current glut of social media ‘talent’ looking for a check which means they will say anything to get someone to sign up with them (look to the search marketing industry to see how well that has worked out).