Posted December 6, 2010 7:00 am by with 6 comments

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This is a guest post by HubSpot’s social media scientist, Dan Zarrella. It contains data from his upcoming webinar “The Science of Blogging” taking place on December 9th.

Many marketers and small business owners see blogging, rightly, as an important aspect of their SEO efforts because of their ability to attract inbound links. And even beyond SEO, getting lots of links for your blog posts is key to establishing yourself as an expert and building traffic.

I’ve spent the past few months analyzing data on over 150,000 blog posts and I’ve identified several ways you can optimize your blogging efforts to drive more incoming links.

Day of Week

I found that blog post published in the early and mid business week tended to attract more links than articles published on other days. This is likely because the “linkerati” (people who control and create links, like bloggers) tend to spend the most time working on their sites during the week, as opposed to on Friday, Saturday and Sunday.

Time of Day

When I turned my analysis towards the hour of publishing, I found that blog posts published very early in the morning (like, 7AM early) attracted many more links than articles posted at other times during the day. This is because most linkerati are looking at their inboxes and feedreaders in the morning to find interesting content to write about and link to.

Most Linked-To Words

When I studied the words that occured in blog post and how they correlated with incoming links, I found words like “recent” and “soon” that indicated linkers were interested in writing about timely content. I also found many words like “insights,” “analysis,” and “review” that told me people were interested in linking to content that expressed a blogger’s personal and unique point-of-view.

Least Linked-To Words

When I looked at the other side of the coin, I found that complex and technical industry terms like “settlements,” “franchise,” “derivatives,” and “futures” often occurred in posts that got fewer links than the average. I also noticed that the word “episode” correlated with lower linking rates, possibly indicating that people aren’t excited about linking to one piece of content in an ongoing series of content.

  • It’s great to see some actual data on an issue that’s been debated by many. Thanks for the insight.

    @emilycfarrar at @3birdsmarketing

  • Interesting. I see you have used 3 of the most linked-to words in your title. Because they’re used so often, I usually stay away from many words on that list. Will now give the subject a little more thought…

  • Real good data. Thanks for the insight. Has anyone registered for the “Science of blogging” webinar yet?

  • I think an interesting insight is that peopel look at blog post in working day but before going to work (if they look at them before 8am)

  • Very impressive statistics. I would have thought that more linking would happen in the afternoon

  • Reminds me of how important it is to split test marketing campaigns or check demographics