It’s that time of the year again where year end lists happen before the end of the year so we are left to wonder just how accurate they are. Throw in the added bonus on this list, which lends the question “For what are people actually using Yahoo search for and does it matter to the business world anymore?” and there is something to at least think about.
So, drum roll please for the Top 10 searches of 2010 on Yahoo (bingahoo? Ya-so-soft? Microhoo?) and there is the cymbal crash. The list please….
1. BP oil spill
2. World Cup
3. Miley Cyrus
4. Kim Kardashian
5. Lady Gaga
7. Megan Fox
8. Justin Bieber
9. American Idol
10. Britney Spears
Uggh. Once again this kind of list brings to our attention just how hollow things can be. We are in the midst of some of the worst economic times in generations, there were very important mid-term elections that took place and business has been more in the news for its dirty deeds than its success. What are people searching for though? Mostly cartoonish celebrities covering the spectrum from Justin Bieber to Britney Spears (she’s still around?).
Taking a look at the infographic below gives some hope that there were other interests in searchers eyes
Yahoo has put together another list this year that they call the Top Obsessions of 2010. They describe the list as
10 Obsessions of 2010 — what couldn’t we get enough of this year? For this list, we looked at both total search volume and the percentage change compared to 2009, and came up with some doozies. Among them: Apple proved its worth as a most valuable company by generating excitement for its iPhone 4 (plus that accidental sneak peek) and that “magical and revolutionary” iPad. Other compulsions that were gnawing at us: Would Lindsay ever have that comeback? How many Silly Bandz can I possibly wear (and make the owner an a millionaire several times over)? And are those bedbugs I see?
As you can see from the list below, what we search for and what we are obsessed with aren’t much different in depth.
1. iPhone 4
2. Lindsay Lohan
5. Jersey Shore
8. Tea Party
9. Silly Bandz
10. The Girl With the Dragon Tattoo (series)
So one wonders just how much of the search world is more about escaping the harsh reality of the economy and other things rather than trying to understand it better. Oh well. Hopefully the Justin Bieber of 2011 will be as intriguing as the 2010 version so we can all have something to ‘discover’.
Here’s to better searching in 2011.