Coca-Cola has 19.8 million Facebook fans many of whom they’ve cultivated with a year-long social media campaign called Expedition 206. That’s all well and good for my favorite soft drink company, but what about the gourmet cupcake bakery or the coffee shop that’s not Starbucks?
According to eMarketer, companies, which I take to mean brand names, only make up 6% of the fan pages on Facebook. where as local businesses make up 17.6% of the pages, the most populated category on the chart. But while there may be more than twice as many local business pages, you can bet that the total followers don’t add up that way.