Have you ever checked Facebook while in the bathroom? 27% of the people AIS Media surveyed said they had. Granted, they only surveyed 500 people, but I’d bet that real percentage is even higher than that. Go into any women’s restroom in a club in Los Angeles and you’ll see that it’s true – lipsticks and cell phones all over the place.
So what does this mean to you, the marketer? A lot, actually. It’s another example of how social media is changing the way we go about our. . . shall we say, daily business. We’re becoming input junkies who can’t go ten minutes without connecting to our friends be it through social media updates, check-in services or text messaging.
The combination of mobile and social media has opened us up to a constant stream of information and that means more opportunities for marketing. It’s beyond time to start thinking about doing something different, something other than banner ads and search and static Facebook pages. To win that customer over, you need to put relevant advertising in front of them at exactly the right moment.
Let’s go back to that LA club restroom. Here’s Chelsea, checking her make-up and her Facebook and she sees that her best friend just bought this bold, red lipstick that makes men drop at her feet. Thanks to mobile technology, Chelsea can buy that lipstick while she’s still standing in front of that mirror and have it delivered in time for next weekend’s party.
Face it, if you don’t grab the customer while she’s waiting in line for the restroom, your competitor will.