You’ve seen it. I’ve seen it. We’ve all seen it. And now even Google’s head of spam prevention, Matt Cutts, has seen it.
What am I talking about? This:
In a post today, Cutts admits that Google has “seen a slight uptick of spam in recent months.” Keep in mind that this is the company that doesn’t like to admit anything is ever wrong over at the Googleplex. Mention click fraud, search spam, or anything else nefarious and you’ll get flat-out denials. So, it’s interesting that Google’s chief spam fighter is admitting that search spam is on the rise.
If Google’s admitting it, it’s probably worse than we first thought.
OK, now that we’re discussing the elephant in the server farm, let’s look at what Google plans to do to rope this stuff in. First, the easy spam–keyword stuffing:
To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words—the sort of phrases you tend to see in junky, automated, self-promoting blog comments.
Next, the nasty stuff–website hacks:
We’ve also radically improved our ability to detect hacked sites, which were a major source of spam in 2010.
And, a type of spam that drives Mrs. Beal crazy–content scraping:
…one change that primarily affects sites that copy others’ content and sites with low levels of original content.
(Can I get a w00t w00t Sheila?)
Lastly, Google’s done with content farms:
…people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.
Cutts states that spam in Google’s index is less than half of what it was five years ago. These new filters should ensure that same level of success over the next five years.
Disclaimer: You could accuse me of being a “Cuttlet” as I believe Matt is an all round righteous dude.