While everyone is busy doing the big investments and high dollar courtship only Silicon Valley can do, Google is doing something under the radar that could seriously extend their reach.
It is hard to fathom but statistics still show that somewhere between 40-50% of businesses still don’t have a website. I would laugh at that idea if I didn’t have a friend whose family business is about as old as me (even in dog years it’s a big number, trust me) and their site just came online in 2010. It’s been hard enough getting smaller businesses to play online but what will it be like for those who haven’t even entered the fray at this late date?
Well, GoDaddy has made a run at these people by helping get a cheap web presence up and they are doing quite well at it. Now, Google has joined in helping GoDaddy give the tiniest of the SMB market players a chance at having some functionality on these smaller sites through offering Google custom search. The Google blog states
Go Daddy, the world’s largest domain name registrar and top web hosting provider, has made it easy for website owners to integrate Google Custom Search into their websites through its WebSite Tonight product.
WebSite Tonight is a do-it-yourself service that lets users create, design, update and publish websites without requiring any knowledge of HTML. The product offers 1,500+ design templates and enables you to very easily add widgets to your web pages. WebSite Tonight was named for its ease of use—you can create a website as quickly as one night.
Now, you have the option to add high-quality search across your website using Google Custom Search, simply by dragging and dropping a search box widget into your template. You can select from a set of predefined search themes, so the search results can be in harmony with the website’s design.
This is likely to be a strong source of information for Google moving forward as these smaller sites can then learn about other Google products like Boost, Tags, Places etc. What better time to get these late, late adopters than when they are just getting online and starting a journey that has left many SMB’s dazed and confused (cue Led Zep).
So while the hunt for the mythical SMB Internet monster continues Google is looking to get into the heads and wallets of the little guys at the earliest point possible. In this case, it makes a lot of sense since these businesses that are getting into the game now will be looking for someone to guide them through the Internet maze.
It looks like Google wants to be the SMB Tour Guide to Internet Marketing from the get go which could build confidence and trust in a group that has yet to see just how much money they can spend in the online space.