Google is working very hard to get ahead of any news that Apple may have cooking regarding the possible roll out of the iPhone on the Verizon network or the iPad2. They have even given a sneak preview of the new Android 3.0 called Honeycomb.
Let’s face it, they need to work hard because they are facing very good competition. It’s nice to see Google fight for something isn’t it? Kind of let’s us ‘test their mettle’ so to speak. Here is the video from the Official Google Blog post.
The post was done by Andy Rubin who is the lead for Google in all things Android. Here is his description of what makes this new version something special.
Honeycomb is the next version of the Android platform, designed from the ground up for devices with larger screen sizes, particularly tablets. We’ve spent a lot of time refining the user experience in Honeycomb, and we’ve developed a brand new, truly virtual and holographic user interface. Many of Android’s existing features will really shine on Honeycomb: refined multi-tasking, elegant notifications, access to over 100,000 apps on Android Market, home screen customization with a new 3D experience and redesigned widgets that are richer and more interactive. We’ve also made some powerful upgrades to the web browser, including tabbed browsing, form auto-fill, syncing with your Google Chrome bookmarks, and incognito mode for private browsing.
Marketers are particularly interested in how this battle plays out because they are looking at budget allocations for apps and just their presentation online in general. It’s not good business to just take sides with one or the other platform because each audience is very attractive for various reasons. Android is growing and the Android tablet market could see the same movement that the Android phone market has as many new devices hit the stores in the coming months.
It’s always an interesting race and this one is not a sprint either. Who is better conditioned for the long haul or is there really room for both?