From a marketing perspective, this system allows you to do something you can’t do with email and that’s get face time with your customers. Group Video Calling is particularly useful for those of you in the business-to-business arena. For example, you’ve got a new updated widget that you’d like to pitch to a client. Using Skype Group Video Calling, you can get the VP, the department head and the CFO all on the line at the same time while you demonstrate the product. Seeing them react as you progress through the features and benefits is invaluable information that you can use to hone your sales pitch.
In order to use the new feature, the initiator of the call needs to be on Skype Business 5.1 while the participants can use the personal version of Skype 5.0. Calls from Skype to Skype are always free, so you can connect with people in three different parts of the world and it’s all included in the base fee for business users.
To get more mileage out of the video chat features, Skype suggests you record video meetings and training sessions, edit them and send them to customers as a record of the call. This is a fast and cheap way to create training videos for an end user or your sales staff.
If you’ve never tried Skype, you should check it out now. Personal accounts are free and business accounts are very inexpensive for what they provide. Once you start using the system, you’ll find that it’s like duct tape, a simple but effective tool with a variety of helpful uses.