Google Goggles is a smartphone app that allows you to use an offline photo to search for items online. Point your phone at the Empire State Building and zoom, your phone delivers a list of websites with everything you ever wanted to know about the landmark. Take a photo of a brand logo and you’ll be wisked to the company’s website.
Nifty, huh? But it gets better. Now you can take photo of an ad in any major newspaper or magazine and Google will return search results for the product being advertised. Picture it. So there you are in the doctor’s office, flipping through People magazine and you see an ad for the latest Glee CD. Snap a picture, follow the links and thirty seconds later you’re listening to peppy cover of Toxic on your iPhone. Talk about impulse buying.