From a marketing perspective, this system allows you to do something you can’t do with email and that’s get face time with your customers. Group Video Calling is particularly useful for those of you in the business-to-business arena. For example, you’ve got a new updated widget that you’d like to pitch to a client. Using Skype Group Video Calling, you can get the VP, the department head and the CFO all on the line at the same time while you demonstrate the product. Seeing them react as you progress through the features and benefits is invaluable information that you can use to hone your sales pitch.