Report Says Twitter Ad Revenue to Triple in 2011
If only it were that easy, huh? Twitter enters into a pivotal year in its existence because of some nagging questions that still exist about their business model and their ability to live up to a supposed $4 billion dollar valuation.
Add to the fact that there is blood in the water around a potential IPO for relative newcomer Groupon (with a $15 billion valuation) and the continued growth of Facebook both in terms of revenue and valuation, and the pressure continues to grow for Twitter to show some business chops.
eMarketer is taking a swing at ad revenue predictions for Twitter and they think that 2011 will be a good year and their magic 8 ball says 2012 should even better.
eMarketer followed Facebook’s ascendancy to much larger than anticipated revenues in 2010 so we suspect that Twitter is hoping for some of that same love in 2011.
eMarketer also took a look into the crystal ball for ad revenues worldwide by venue over the next couple of years and the news is good. That is unless you are MySpace which is predicted to be the only major player in the space to see revenues decline. That’s no indictment of the medium but rather the fact that MySpace is looking more and more like the social network most likely to be left behind and become a business history footnote.
What are your thoughts on these predictions? Too much? Too little? Just right?