Social Media is a Hot Topic at 2011 CES
In just two days, thousands of tech-loving folks will descend upon Las Vegas for the annual Consumer Electronics Show. Here, tech companies large and small will present the latest achievements in audio, video, computing, and mobile and they’ll be doing it with the help of social media.
Foursquare is turning badges into prizes by rewarding attendees for checkins. Five out of ten possible checkin spots will earn you a “coveted” CES badge. You can even parlay that badge into a an actual button that you can wear proudly throughout the show. Badge holders who complete the required checkins will be entered in a drawing to win a huge prize pack of nifty electronics.
A number of sponsors are offering special prizes at their booth if you stop by and “flash” your badge. To encourage participation, CES is promoting the Twitter accounts of these sponsors including @intel and @Sharp_USA.
The Parnassus Group will be sponsoring an interesting series of workshops called “The Tweet House Presents: Social Media Success Stories.”
Twitter, Facebook, YouTube etc. have proven to be extremely effective platforms for creating and supporting customers, but what are the specific philosophies, strategies and tactics that are driving results? In this workshop, the creators of the “140” Conferences and Tweet House events will bring together executives and consultants from many of the top consumer brands to present the winning campaigns and real-world scenarios that have transformed the way they do business.
Running Friday from 9:00 am to 1:00 pm, topics include “Measurement and ROI,” “Growing Your Community,” and “Monitoring and Mining Social Media Data.”
On Wednesday and Thursday, the conference will feature sessions on Smartphones and Tablets including “iPad-Tablet-SmartPhone Advertising – the Premium Advertising Platform,” and “The Communicator, the Entertainer, the Commerce Engine – the Social Experiential Network and Device.”
Another interesting series comes from Nielsen and it’s called “Media Money Makers” which takes a look at business models for monetizing content across a variety of platforms. Sessions include “Secrets of the YouTube Superstars” and “Conquering Content Chaos.”
Can’t attend? Follow the CES Twitter anyway for links to live webcasts, videos and the latest technology releases that we’ll all be pining for throughout this coming year.