There has been some hubbub in the past few days about a change in one of the iconic brands of the modern business era. Starbucks is dropping its name from its logo to celebrate its 40th anniversary.
We know our readers are very savvy marketers in general and that Internet marketing is more than just clicks and followers so we wanted your opinion on this move.
Is it a good idea for a brand, no matter what the size or power, to drop its name from the logo when it has been there since forever? What are the potential upside gains and / or downside losses? Tell us in the comments. Here’s the redesign.
My vote is to keep the company name. It’s what I used to see first in the logo and I honestly paid little if any attention to the mermaid. That’s just me though. What about you?