We know our readers are very savvy marketers in general and that Internet marketing is more than just clicks and followers so we wanted your opinion on this move.
Is it a good idea for a brand, no matter what the size or power, to drop its name from the logo when it has been there since forever? What are the potential upside gains and / or downside losses? Tell us in the comments. Here’s the redesign.
My vote is to keep the company name. It’s what I used to see first in the logo and I honestly paid little if any attention to the mermaid. That’s just me though. What about you?