Holy Search Find, Batman! Twitter looks to be getting quite a bit more serious about making the term “Twitter Search” less of an oxymoron and more of a real resource. While Twitter has developed relationships with the major search engines to get their feeds for indexing and archiving it did so more as a recognition of its inability to do it itself. Heck, someone needed to get a grasp on the gazillion tweets and the relative small percentage of real information buried among them!
So Twitter has made the step of taking one of the top talents of Microsoft’s Bing
search decision engine (someone PLEASE explain that one to me) and bringing them into nest. ReadWriteWeb reports
Alek Kołcz, Principal Scientist at Microsoft’s search engine Bing, appears to have left the company and joined Twitter this week. Kołcz’s Twitter messages are protected and he hasn’t changed any of his profiles online, but we noticed tonight that he’s been added to the list of staff members on the Twitter website. The company has yet to respond to our request for comment.
This is rather large step for Twitter since it is trying to roll out it’s self serve ad program for real now. Imagine the ability to search effectively on the Twitter site for information that is more than a few days old. What if you could run ads next to those search results? Gee, I wonder if anyone else has tried that one ………..?
Some good news about this hire comes in the knowledge that Kolcz is big on fighting spam. Hooray!
Kołcz is an info-science heavy, having published numerous research articles in publications likeThe Journal of Supercomputing, Neurocomputing and Neural Networks. He appears to have a special affinity for spam crushing, something Twitter must struggle with a whole lot. As use of the service grows, so too will the importance of its search – especially given the very public nature of Twitter’s data.
This is Twitter’s eighth hire (out of 362 total employees) from Microsoft which doesn’t represent an exodus by any means but the level of this hire appears to be a win for the 140 character at a time set.
Maybe the people that are leaving Microsoft are interested in actually doing something on the Internet rather than trying to chase a rival through $100 million ad campaigns?