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Will You “Like” Facebook’s New Ad Format?

If you’re not a fan of Twitter’s new sponsored tweets ads, then you’re going to be somewhat grumpy by the time you get through reading this post.

You see, Facebook’s decided that it too would like to turn status updates into sponsored ads and is launching something similar. According to AdAge, advertisers will be able to convert a “like” or check-in–and some other kinds of brand interaction–into a Facebook ad.

How does that work? Here’s an example…

…if Starbucks buys a “sponsored story” ad, the status of a user’s friends who check into or “like” Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Though clearly marked with the words “sponsored story,” the ad — which will includes a user’s name, just like the news feed — is not optional for Facebook users.

And another…

An application play works like this: If a user goes to the Coca-Cola page, and Coke has an app for users to upload photos, the sponsored story that shows up as an ad will read “John Smith used the Coke app to upload a photo.”

Advertisers will also be able to take one of its page updates and increase its distribution by converting it to an ad. If you were wondering how Facebook was going to achieve the estimated ad revenue goal of $4 billion, then here’s your answer.

I guess we’ll have to wait and see if this new ad unit becomes annoying for Facebook users. Based on my (limited) experiences with Facebook ads, I’m gonna bet that these will be a hit. Unlike Twitter, Facebook users seem to be surprisingly willing to accept ads that have connections to their network or their interests. Perhaps the key here is that Twitter’s ads have less personalization than Facebook’s.

What’s your take? A winner or a stinker?

  • http://www.autoreverseweb.com souleye

    thank you for your great article. I’m not a great fan of facebook – I deactivated my account. since I’m a seo, I keep an eye open on things that are evolving on the net. I tried advertising on facebook with mixed results. connecting with people has not been easy but also I’m not coca cola or mcdonald’s. I’m still skeptical on facebook’s business model. they will strive on advertising. the crowd is very enthusiastic – most of them are mindless – but there will be a point when they’ll be suffering from facebook fatigue. remember aol? who would’ve told you it would be irrelevant one day, you’d say no way! remember yahoo groups, geocities? I believe the internet crowd is fickle and has no loyalty. they need excitement as long as it’s not boring. next step is they’re moving to the next big thing and they take their friends with them.

  • Ali

    I definitely agree on this, I think it’s going to take off. My only question is, how will they know where to send my affiliate check without giving all the apps access to my address? =)

  • http://Mindflashad.com Kirill Storch

    I must say that I totally despite Facebook’s ad set up. i tried running a couple of campaigns with tons of impressions and very few clicks. However, with all that trial and error I did figure out a cool way to make the ads work better for me. If I make the ad link OFF OF Facebook, such as in the case of this link which I used for a campaign

    http://mindflashad.com/branding-concept-quiz/

    Versus actually taking that link and IFRAMING it in Facebook, I would see an increase of 4 percent clik thru…neat huh?

    http://www.facebook.com/pages/Mindflash-Advertising/180033020422?v=app_4949752878&ref=ts