Will You “Like” Facebook’s New Ad Format?
If you’re not a fan of Twitter’s new sponsored tweets ads, then you’re going to be somewhat grumpy by the time you get through reading this post.
You see, Facebook’s decided that it too would like to turn status updates into sponsored ads and is launching something similar. According to AdAge, advertisers will be able to convert a “like” or check-in–and some other kinds of brand interaction–into a Facebook ad.
How does that work? Here’s an example…
…if Starbucks buys a “sponsored story” ad, the status of a user’s friends who check into or “like” Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Though clearly marked with the words “sponsored story,” the ad — which will includes a user’s name, just like the news feed — is not optional for Facebook users.
An application play works like this: If a user goes to the Coca-Cola page, and Coke has an app for users to upload photos, the sponsored story that shows up as an ad will read “John Smith used the Coke app to upload a photo.”
Advertisers will also be able to take one of its page updates and increase its distribution by converting it to an ad. If you were wondering how Facebook was going to achieve the estimated ad revenue goal of $4 billion, then here’s your answer.
I guess we’ll have to wait and see if this new ad unit becomes annoying for Facebook users. Based on my (limited) experiences with Facebook ads, I’m gonna bet that these will be a hit. Unlike Twitter, Facebook users seem to be surprisingly willing to accept ads that have connections to their network or their interests. Perhaps the key here is that Twitter’s ads have less personalization than Facebook’s.
What’s your take? A winner or a stinker?